![]() ![]() "Throw in a social recommendation engine and Google certainly has the potential to take over music discovery and marketing, at least in part, from the labels," the analyst explained. He noted that should Google's Artist Hub function drive the market "beyond its current boundaries", the search giant would be in the best position to sort through the vast amount of music content to and help consumers find what they want. "Do we really need labels at all?" Cartier posed. This capability may be what independent artists need to find success in the market, and also questions the value record labels now bring to the table. The entrance of Google this week into the online music marketplace has put into question the role of traditional record labels, notes industry analyst who adds that the Web giant, with its experience in search, has the potential to become a valuable voice for independent artists.Ĭraig Cartier, analyst for ICT practice at Frost & Sullivan, said in a report Thursday that an especially interesting feature in Google's new online music service, the Artist Hub, provides a platform for artists not associated with any music label to upload their songs and determine the price of these tunes.
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